The UE Brand

[bryan_05]

Class of '06 here. Third generation UE grad, fan since the Xavier rivalry days.

I was in town last weekend on a Sunday and went to the mall to update my UE gear. I couldn't find a single thing. There was USI stuff and an asinine amount of IU and Purdue gear, but UE was nowhere to be seen. I stumbled upon some ugly shirts at Meijer, but that was it.

Who is in charge of branding the university? Wouldn't it be great to see local kids in UE gear like the countless kids in Champaign county with University of Illinois everything? Obviously, UE's brand won't match a Big 10 school, but to see nothing is embarrassing for the University.

Who is in charge of marketing/branding?

[IBLEEDPURPLE]

No idea who is in charg. Only places I know to get UE items is the bookstore on campus (good luck parking) and some items at Golf Plus when I was in there recently.

[acecard]

No idea who is in charg. Only places I know to get UE items is the bookstore on campus (good luck parking) and some items at Golf Plus when I was in there recently.

Yes, the bookstore on campus is really the only place to get everything Aces.

[Tom Servo]

Class of '06 here. Third generation UE grad, fan since the Xavier rivalry days.

I was in town last weekend on a Sunday and went to the mall to update my UE gear. I couldn't find a single thing. There was USI stuff and an asinine amount of IU and Purdue gear, but UE was nowhere to be seen. I stumbled upon some ugly shirts at Meijer, but that was it.

Who is in charge of branding the university? Wouldn't it be great to see local kids in UE gear like the countless kids in Champaign county with University of Illinois everything? Obviously, UE's brand won't match a Big 10 school, but to see nothing is embarrassing for the University.

Who is in charge of marketing/branding?

Great post, totally agree. It's the same thing as all the other things we post about on here. It comes across as a complete lack of effort/mailing it in. Whether that's the case or not I don't know, but that's what it looks like. Just like no games on tv, no band, no advertisements, no Ace Purple, the list just goes on and on...

[ACEPURPLE84]

If the Administration does not realize that there IS a direct relation to a successful Athletic program and enrollment, then they might has well give it all up save .some money and watch the enrollment stagnate or decline. They should have realized that when they dumped the football program.

[COUTEAU]

Not sure of what the licencing and logo laws are.
But, seems to me a business opportunity, up there to distribute UE attire.

I will say I did see ACES hats and small to medium sized only Purple Tshirts at Walmart, when I was looking for an Orange sweatshirt, in January.
Ended up at the bookstore, as well.

[GA Ace]

Examples of current UE branding:

"If you don't graduate in 4 years, the 5th one's on us."
-UE Prez

"Like, Harlaxton wasn't the only reason I chose Evansville, but, like it was a big reason."
-UE coed, who like, can't complete a sentence with like, saying like a lot.

[GA Ace]

https://19nine.com/collections/evansville-aces

19nine.com had more UE items previously available but only has a shirt and shorts at this time for sale. In a nod to a previous topic regarding the UE logo, I'd personally like to see the Ace Purple logo from the shirt and the deck of cards from the shorts used. Not sure what the current star is all about. Of the four owners of 19nine, 2 are from Evansville, a Reitz and MD grad. $65 is a bit steep for the shorts but I'll take the XL if anyone is buying.

[Tom Servo]

https://19nine.com/collections/evansville-aces

19nine.com had more UE items previously available but only has a shirt and shorts at this time for sale. In a nod to a previous topic regarding the UE logo, I'd personally like to see the Ace Purple logo from the shirt and the deck of cards from the shorts used. Not sure what the current star is all about. Of the four owners of 19nine, 2 are from Evansville, a Reitz and MD grad. $65 is a bit steep for the shorts but I'll take the XL if anyone is buying.

I've got one of the old school Ace Purple T shirts, really like it!

[pafan]

At least you found something at Meijer. For years you couldn't find any UE apparel outside campus.